January/February 2022

Feature Article

  • Foot Traffic Data: The Missing Link in Retail’s Big Data Equation

    • Spencer M. Ware, CTP

    • Ilya Podolyako

    “Retail is dead.” Professionals hear this phrase so often that some start to believe it. The authors’ research confirms that change is taking place across the sector but suggests an element that can fuel growth: traffic. Online retailers (e-coms) have been improving their user experience over time. Consumers buy more online, compare prices less often, […]

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