Jodi Talley is senior director of marketing and communications for TMA Global. She is a veteran of creating, implementing, and managing marketing strategies that help brands tell stories. Talley believes that communication and creativity are the solutions to just about every problem and that no brand or product is too dull to make an emotional connection with an audience. She believes that you’re not just selling a product, membership, or event registration—you’re selling a solution, a dream, or an experience.