(TMA International Headquarters)
Many turnaround professionals believe that human resources
activities are adequately handled by a finance staff or business leaders or,
alternatively, that these issues concern compliance and that it is best to rely
on the employment and benefits attorneys to handle such matters.
Moreover, when
faced with the necessity to reduce costs, human resources expenditures often are
viewed as discretionary. However, such thinking helps to perpetuate some of the
people problems that the turnaround process is designed to
resolve.
One alternative
to handling human resources issues during a turnaround is to outsource those
functions to professionals who can contribute strategically while also
overseeing communications, administrative, and compliance issues for the
organization.
In many
organizations on the verge of insolvency, the existing human resources function
has contributed little to resolving some of the company’s most pressing
problems. For example, as an outside firm was being brought into one
organization to consider alternative employment relationships for employees and
a transition of the benefits plan, the internal human resources staff was
meeting with benefits brokers to conduct a renewal process for the company’s
existing health plan. It hardly seems appropriate for an organization in such
dire straights to be paying staff members to engage in activities that do
nothing to assist in the necessary transition toward solvency.
In another
instance, an organization involved in a turnaround realized that its senior
human resources officer was part of a significant leadership problem. It chose
to terminate this person and placed responsibility for the function into the
hands of a junior staff member who had a good rapport with employees. However,
the individual lacked the experience to contribute substantively and
strategically to the resolution of the organization’s problems. This is a costly
endeavor for any organization.
Such stories
abound in the turnaround industry. Often, responsibilities are placed in the
hands of junior-level employees who cannot make the strategic and technical
contributions necessary to change the organization and its people. Not only does
an organization overpay for what amounts to a largely administrative staff, but
it also misses the opportunity to capitalize on engaging its people and its
human resources practices in the resolution of its problems.
A Fresh Look
Outsourcing the human resources activities of an
organization in transition may provide a cost-effective option for resolving
personnel issues. It can help ensure that the expenditures in this area are
correlated with the appropriate contributions and that the advice of other
experts, such as pension actuaries and employment counsel, are implemented and
administered efficiently and in a way that employees will understand.
A human resources
firm with experience in turnaround, bankruptcy, or other strategic events should
be able to recognize and help solve problems facing an organization. Traditional
staff or even outsourced providers who lack such experience may be less equipped
to hit the ground running.
Qualified
outsourced providers should recognize staffing, compensation, and benefits
planning issues and management concerns, and be able to identify areas for
potential cost savings. For a company undergoing a turnaround, the human
resources infrastructure must be redesigned for the emerging organization. An
experienced human resources professional should provide the necessary leadership
to help steer people in the right direction.
Internal
employees are often caught up in the emotional struggles of a failing company.
The human resources staff is subject to the same cutbacks, separations, and
emotional turmoil as other employees of an organization in transition. An
outsider is more likely to make recommendations dispassionately. In addition,
having walked the line before, an outsider should be able to communicate in an
empathetic and caring way.
Using an outsider
promotes fair and objective decision making. Nothing is more demoralizing to
employees than to observe a downsizing process and see favoritism prevail over
objective staffing needs assessments. A senior manager who feels bad laying off
a long-term employee and avoids it is not likely to be challenged by internal
staff. An outsider can help the senior manager make the right
decision.
After an
organization successfully transitions to solvency, it is often advisable to
replace some of those who contributed to making and carrying out difficult
decisions. This is particularly true in human resources, where staff members are
often viewed as advocates for employees. The human resources professional tagged
with being “the terminator” may have a difficult time engaging and refocusing
remaining employees in a reorganized company.
An outsider
should bring an objective perspective to promoting the most effective use of the
organization’s people resources. This includes engaging employees in achieving
organizational objectives, promoting effective communication programs, handling
job redesign, and serving as a knowledgeable resource for managers and employees
as the organization transitions.
While
accountants, lawyers, and actuaries provide necessary and valuable advice,
someone must implement their recommendations. When the complexities of laws
relating to benefits and employment law are laid out for a struggling
organization, it is not uncommon for there to be conflicting advice. Unnecessary
fees may be spent resolving the conflict or educating management in these highly
technical areas. A human resources consultant should be well-versed in these
issues and should be able to move quickly to clear up confusion when conflicting
recommendations arise. Equally important, the consultant should be able to
design and implement practical and tactical steps necessary to follow the
recommendations.
Selection Criteria
In evaluating outside human resource professionals, a
troubled company should consider a prospect’s experience in turnaround
situations. A firm should demonstrate an understanding of the bankruptcy process
and the nature of a variety of strategic events relating to the transition of
the organization. It also should be able to show how it has demonstrated
leadership in times of crisis in the past.
Experience in
designing human resources systems is another important consideration. The
ability to scale up, scale down, and put into place a comprehensive structure
with available resources to provide appropriate levels of support to the
organization should be evaluated carefully. Eliminating waste associated with
allocating too many resources and reducing the potential for liability resulting
from allocating to few resources are important goals for a troubled
organization.
Human resources
professionals must be able to speak the language of business and those of
benefits and employment attorneys and pension consultants as well. A balance of
understanding complex technical requirements and the ability to design
implementation processes is key.
Organizations in
a turnaround are faced with many challenges and opportunities. These
organizations have many choices. Outsourcing human resources functions during a
transition allows a company to call on the skills of professionals experienced
in this unique area when it needs it most.
By doing so, an
organization can control costs and ensure that its human capital resources are
deployed effectively, that the best employees are engaged and encouraged to stay
with the company, and that difficult and technical compliance and benefits
matters are resolved adequately and fairly.